Glossary
Conversion
A completed user action that an advertiser has defined as valuable, such as an app install, purchase, registration, or subscription.
Where we write about conversion
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- ArticleChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map
- ArticleChatGPT Ads ROI: What the Early Data Actually Shows in 2026
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChatGPT Free Tier Playbook for AI App Builders
- ArticleChatGPT Revenue Streams: A Full Breakdown (2026)
- ArticleChoosing an Ad SDK for Your LLM App: A 2026 Evaluation Framework
- ArticleGenerative AI Advertising for Publishers: 2026 Playbook
- ArticleGenerative AI Monetization: The 2026 Playbook
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- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Advertise on Gemini: The Honest 2026 Landscape
- ArticleHow to Advertise on Microsoft Copilot in 2026
- ArticleHow to Buy ChatGPT Ads Without a Direct OpenAI Deal
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleLLM Monetization Strategies for App Builders (Stage-by-Stage)
- ArticleMeasuring AI-Assistant Ad Performance Honestly in 2026
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
- ArticleRevenue Per Query for AI Apps: How to Model It Honestly in 2026
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
- ArticleWhat ChatGPT Ads Actually Cost in 2026
- BlogAgentic Commerce: Why Retailers Need Conversational Interfaces
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- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
- BlogFrequently Asked Questions (FAQ)
- Case studyHow a YC start up made busy professionals more productive
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Call to action (CTA)
- Campaign optimization
- Click-through rate (CTR)
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Personalization
- Remarketing
- Retargeting
- Search engine optimization (SEO)
- STP
- Targeting
- User-generated content (UGC)