Glossary
Agent-to-Agent Attribution (A2A attribution)
The practice of tracing outcomes back through a chain of agent interactions, replacing the linear ad-to-conversion model with a multi-hop graph of agent calls that each may deserve a share of credit.
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI publisher
- AI share of voice (AI SOV)
- AI SSP (AI supply-side platform)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational ads
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Post-click ad economy
- Prompt inventory
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- Synthetic audience
- Trust graph