Programmatic buying for the AI era
The Thrad DSP is the first demand-side platform purpose-built for conversational AI. Buy intent-rich placements across the AI open web through a single high-speed interface designed for real-time bidding.
Intent-aware bidding
Bid on decisions, not keywords
Go beyond legacy keyword targeting. Thrad understands why users are asking, allowing campaigns to bid on high-value decision moments inside live AI conversations.
Cross-model reach
Access the AI open web
Buy inventory programmatically across independent AI publishers, vertical assistants, specialized LLM tools, and conversational platforms beyond walled gardens.
Low-latency auctions
Sub-500ms real-time delivery
Built to match the speed of modern LLM inference, Thrad injects native placements into conversations without disrupting response generation.
How it Works
Buy conversational intent in real time
Target users at every stage of the conversational journey, from initial exploration to final purchase decisions, through AI-native programmatic infrastructure.
Analyze intent
Our models read conversational context, sentiment, and journey stage before the bid is placed.
Bid dynamically
Measure conversational lift
Access the AI open web at scale
Run programmatic campaigns across conversational inventory with faster auctions, smarter targeting, and privacy-first measurement.
Built for brands, agencies, and media teams buying the next generation of digital attention.
