Safe conversational advertising
Thrad maintains a safe advertising environment for advertisers, publishers, and users. These guidelines set the standards for advertising served through Thrad. They are core principles, and we may act on anything that compromises marketplace quality.
Why LLM ad safety matters
LLM ads are clearly labeled as ads — but labeling alone is not enough. In conversational interfaces, the boundary between content and persuasion becomes thinner. Users often perceive AI responses as guidance from a trusted assistant, not a traditional advertisement. That means even ethically placed ads must be designed with care, limits, and user-first principles.
We believe LLM advertising should enhance decision-making, not manipulate it.
Advertiser Elegibility
Every brand that enters the Thrad marketplace is reviewed for business legitimacy, legal compliance, and creative standards before campaigns are activated.
Publisher Trust
Every LLM app or platform using Thrad must provide users with ad-visibility controls and abide by clear disclosure requirements.
Consumers
Respect and transparency
Publishers
Quality monetization and protection
Advertisers
Safe and ethical advertisements
Our commitment to consumers, publishers, and advertisers:
Our Commitment to Advertisers
Your brand appears only in appropriate contexts. We exclude conversations involving mental health crises, medical distress, financial vulnerability, and other sensitive situations. Every publisher is vetted for legitimacy and safety standards. Your campaign data is encrypted and never shared with other marketplace participants. In return, we require all advertisers to meet the same quality and accountability standards.
Our Commitment to Publishers & Their Users
We vet every advertiser for legitimacy and compliance before campaigns launch. Sensitive conversations are automatically protected — no advertiser can override these exclusions. All ads carry mandatory disclosure labels. We process only pseudonymized, non-sensitive conversational signals for relevance — no health, financial-account, biometric, precise-location, or political or religious data, and no cookies or device fingerprinting.
Our Commitment to End Users
Ads are always distinguishable from AI responses. We prohibit manipulative tactics, false urgency, and emotional pressure. Users in vulnerable moments will not see advertising — this is enforced automatically. Conversational data is not used for targeting; ad selection is contextual only.
Advertiser Eligibility Standards
Every brand that enters the Thrad marketplace is reviewed against the following baseline before campaigns are activated:
Business Legitimacy
Advertisers must represent a legitimate, legally operating business or organization with verifiable credentials.
Campaigns must accurately represent the advertiser's actual products, services, and offerings.
Advertisers must hold legitimate rights to all brand assets, creative materials, and intellectual property used in campaigns.
Legal Compliance
All campaigns must comply with applicable laws and regulations in all jurisdictions where ads are served.
Advertisers subject to government sanctions or identified as sources of disinformation are not permitted.
Advertising claims must be substantiated and not misleading under consumer protection frameworks, including FTC guidelines.
Creative Standards
Ad creatives must be accurate, clearly attributable to the advertiser, and free from deceptive or manipulative framing.
Creatives must not imitate or be designed to be confused with the host chatbot's responses.
All advertising must be clearly labelled as paid advertising in compliance with FTC endorsement and international standards.
Prohibited categories: adult/sexual content; hate, discrimination, or harassment; illegal drugs and paraphernalia; fraud, scams, malware, or deceptive practices; counterfeit/illegal/piracy goods; false or misleading information; content that exploits or targets minors; non-consensual synthetic media or impersonation; weapons and accessories; political campaigns; advertising to children.
Requiring prior approval: Requiring prior approval(where legal in the market): alcohol; tobacco, nicotine, vaping; pharmaceuticals, supplements, medical devices; financial products including digital assets; gambling (where licensed); dating platforms.
Enforcement: automated monitoring plus human review; violations may lead to a remediation notice, suspension, or removal. Report concerns to contact@thrad.ai (acknowledged within one business day).
Conversational AI Advertising Standards
Clear Differentiation
Sponsored content must be visually or contextually distinguishable from the host AI’s generated responses. Ads should feel native to the interface but must never be mistakable for organic AI output.
Mandatory Labelling
All advertising must carry a clear, prominent disclosure that it is paid advertising. Thrad requires publisher partners to implement its standard disclosure label. Campaigns that suppress or obscure this labelling will not be permitted.
No Manufactured Urgency or Manipulation
Using the conversational AI context to manufacture urgency, simulate emotional pressure, or manipulate user behavior toward commercial actions is prohibited. This includes:
Copy that mimics distress or urgency signals from the AI itself
Targeting based on detected emotional states or vulnerability indicators
Offers framed as exclusive or time-limited without genuine basis
Exploiting a user’s apparent mood, state, or circumstances for commercial gain
Contextual Relevance
Advertisements should be relevant to the context of the user’s conversation. Thrad reserves discretion to decline or pause placements that would appear incongruous, disruptive, or inappropriate, regardless of whether they meet other category standards.
Responsible AI Association
Advertising inventory must not be associated with AI systems that generate harmful content, bypass safety mechanisms, engage in deceptive practices, or violate applicable AI governance frameworks.
Traffic Inventory Integrity
All impressions must originate from genuine human engagement. Bots, automated scripts, and incentivised views are prohibited. Each ad opportunity should generate only one request per integration path; cycling requests to inflate fill rates is prohibited. Ad placements must not be concealed or obscured in ways that impede visibility or viewability measurement. All inventory attributes must accurately represent the actual advertising opportunity. Third-party inventory requires prior approval. Auto-refresh intervals must not exceed 30 seconds without direct user action.
Reporting & Issue Resolution
Publishers, advertisers, or users who identify problematic ads, inappropriate placements, or suspected policy violations should report to contact@thrad.ai. Thrad commits to acknowledging all reports within one business day, completing initial investigation within five business days, and taking appropriate remediation steps. Outcomes will be communicated to the reporting party. Reports are reviewed by Thrad's trust and safety team and may result in campaign suspension, account review, or policy enforcement actions as warranted.
Contact
For questions about these Standards, advertiser eligibility, restricted category approvals, or enforcement matters, contact Thrad at contact@thrad.ai or visit thrad.ai. These Standards are reviewed annually or following material changes to Thrad’s platform, regulatory environment, or business operations.