The Thrad Manifesto
Andrea F. Tortella CEO & Founder, Thrad
Open Sourcing Brand Safety
How Thrad trained BERT models for safe advertising.
From Clicks to connections
From Clicks to Connections: How Thrad Turns Surface Metrics into Meaningful Engagement
AI search: organic vs paid
AI Search: Organic vs. Paid—Where to Invest for Maximum Impact
AWS x Thrad
Post-Click Attention Economy: Capturing Value Beyond the Click
Post-Click Attention Economy: Capturing Value Beyond the Click
Paid Media in AI Publishers: Unlocking Next-Gen Ad Channels
Paid Media in AI Publishers: Unlocking Next-Gen Ad Channels
The vibe marketing era
Media buying so simple your grandma could run a global campaign—no spreadsheets, no jargon, just pure vibe.
Ads Have Entered the (AI) Chat
Every wave of digital media has given marketers a brief window of underpriced attention.
Why Clicks Won’t Matter in the Future of Advertising
The end of an Era for the click economy
The Post-Ad Life: What Happens After the Ad
We are entering a new era — one where the story doesn’t end with the ad. For the first time ever, ads don’t just expire when ignored. They evolve. Welcome to the post-ad life.
CMOs Back to School: New vs Old School
We’re entering the age of AI and CMOs need to go back to school.
Open AI Ads and ChatGPT ads vs Advertising in LLMs with Thrad
Claude Ads vs Advertising with Thrad in LLMs
Perplexity Ads vs Advertising in LLMs with Thrad
Why Thrad
The vision, the mission, the purpose
A Literal Brand Voice
For the first time in advertising history, brands can actually speak one-on-one with their consumers at scale
Liquid Advertising
Ads become fluid in the era where anyone can launch a campaign at the speed of thought
Why Traditional Marketing Fails for AI Products (And What Actually Works)
ChatGPT Ads Timeline: When Will There Be Ads in Chatbots?
How to Launch Ads in AI Chatbots: Your Complete Guide to Conversational Advertising in 2025
How to Monetize AI Chatbots and LLMs in 2026: Proven Revenue Models That Generate Real Revenue
Native advertising is the top 2026 chatbot monetization model boost revenue with intent‑matched ads, hybrid tiers, and sustainable, user‑friendly strategies.
How Much Can You Earn from AI Chatbot Advertising? Real Revenue Calculator 2026
Native advertising for AI chatbots: monetize with high‑CPM conversational ads, hybrid tiers, and user‑friendly, scalable revenue strategies.























