The Thrad Manifesto
Andrea F. Tortella CEO & Founder, Thrad
From Clicks to connections
From Clicks to Connections: How Thrad Turns Surface Metrics into Meaningful Engagement
AI search: organic vs paid
AI Search: Organic vs. Paid—Where to Invest for Maximum Impact
Post-Click Attention Economy: Capturing Value Beyond the Click
Post-Click Attention Economy: Capturing Value Beyond the Click
Paid Media in AI Publishers: Unlocking Next-Gen Ad Channels
Paid Media in AI Publishers: Unlocking Next-Gen Ad Channels
The vibe marketing era
Media buying so simple your grandma could run a global campaign—no spreadsheets, no jargon, just pure vibe.
Ads Have Entered the (AI) Chat
Every wave of digital media has given marketers a brief window of underpriced attention.
Why Clicks Won’t Matter in the Future of Advertising
The end of an Era for the click economy
The Post-Ad Life: What Happens After the Ad
We are entering a new era — one where the story doesn’t end with the ad. For the first time ever, ads don’t just expire when ignored. They evolve. Welcome to the post-ad life.
CMOs Back to School: New vs Old School
We’re entering the age of AI and CMOs need to go back to school.
A Literal Brand Voice
For the first time in advertising history, brands can actually speak one-on-one with their consumers at scale
Liquid Advertising
Ads become fluid in the era where anyone can launch a campaign at the speed of thought