Advertising has always been about storytelling. At Thrad, we believe ads should be seamlessly woven into conversations.

We chose the name Thrad because it reflects our vision of threading ads into conversations. Stitching ads that don’t interrupt but flow seamlessly as part of the dialogue. Advertisers are craftsmen, working at the intersection of art and science, weaving value into every interaction.

Our mission is simple: to reimagine advertising for the age of AI. Today’s ad tech faces real challenges—ads can be disruptive, irrelevant, or inaccessible to smaller players. With AI apps and chatbots becoming the next major platform, it’s essential to build infrastructure that allows brands to connect meaningfully with their users. Thrad exists to ensure AI remains open, accessible, and affordable for everyone, while helping brands meet their users where they already are: in conversation.