Reach people choosing what to buy with AI

Run sponsored placements in AI conversations where people are researching products, comparing options, and deciding what to buy.

The Thrad dashboard showing campaign analytics for an always-on search lift campaign.

Contextual trust

Native recommendation placements

Show a clearly labeled sponsored placement when people ask AI about products like yours.

Intent-based precision

Full-conversation intent analysis

Thrad uses the conversation’s context to match your ads to the needs people describe.

AI-native brand safety

Real-time safety & relevance filters

Contextual filters exclude sensitive conversations and check whether a placement is suitable for your brand.

How it Works

Turn AI conversations into high-intent media placements

Move from awareness to action by reaching users in the exact moment they are evaluating options, comparing products, and looking for answers.

  1. Understand intent

    Our models analyze the entire conversation, not just a single prompt, to identify the user’s real need, purchase stage, and decision criteria.

  2. Match your brand

    Thrad selects a message, offer, or product based on the conversation’s context and intent.

  3. Influence the decision

    Your brand becomes part of the decision journey through native sponsored responses, prompts, and recommendation units.

Get started

Talk to our team

Tell us what you sell and who you sell it to. We will come back with what is working in your category inside AI conversations.

So we open with numbers that are useful to you.

An AI chatbot conversation about Vegas hotel deals, with a clearly labelled sponsored result below the reply.

What's the call about?