keywords and key words
AI Advertising Glossary
The intersection of artificial intelligence and advertising is moving at lightspeed, and terminology can be confusing for the most seasoned marketers.
We’ve built this glossary to help you navigate the evolving landscape of AI Advertising ensuring you have the vocabulary to clearly navigate the landscape. Thrad is here to power your growth, from A to Z.
A
- Active userPopular
- Ad agency
- Ad exchange
- Ad network
- Ad revenue
- Ad serverPopular
- Ad spend
- Ad stacking
- Ad tech
- AdAttributionKit
- AdCP (Advertising Context Protocol)
- Adjust
- Advertisement
- Advertiser
- Advertising waterfall
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI mediaPopular
- AI open web
- AI publisher
- AI share of voice (AI SOV)
- AI SSP (AI supply-side platform)
- AI walled gardens
- Alpha testing
- Analytics
- Android App Links
- Answer insertion
- App Clip
- App store optimization (ASO)
- App Tracking Transparency (ATT)
- Apple Ads
- Application
- Application program interface (API)
- Artificial intelligence (AI)
- Attribution
- Attribution modeling
- Attribution window
- Augmented reality
- Average revenue per daily active user (ARPDAU)Popular
- Average revenue per user (ARPU)
B
C
- Call to action (CTA)
- Callback
- Campaign optimization
- ChatGPT AdsPopular
- Churn
- Citation bidding
- Click injection
- Click spam
- Click to install time (CTIT)
- Click validation
- Click-through rate (CTR)
- Coarse conversion value
- Cohort
- Connected TV (CTV)
- Conversational ads
- Conversational frequency cap
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Conversion tracking
- Conversion value
- COPPA
- Cost aggregation
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Cross-device tracking
- Crowd anonymity
- Customer acquisition cost (CAC)
- Customer experience (CX)
- Customer relationship management (CRM)
D
E
F
G
H
I
K
L
M
N
O
P
R
S
- SDK spoofing
- Search engine optimization (SEO)Popular
- Segmentation
- Self attributing network
- Server-to-server (S2S)
- Session
- SKAdNetwork (SKAN)
- Smart banners
- Social commerce
- Software development kit (SDK)
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- STP
- Sub-publishers
- Supply-side platform (SSP)
- Synthetic audience
