CPM
You pay per thousand times your placement is shown. Suits presence in a category: being there across every relevant conversation matters more than any single click.
Pricing
Flexible pricing for AI-native advertising
Run campaigns across conversational AI with pricing models designed for performance and flexibility.
From hands-on campaign management to full-service execution, Thrad offers flexible ways to activate and scale conversational advertising.
Models
How you are charged
Conversational inventory is bought the way the rest of programmatic is bought. What changes is the signal underneath it, not the unit you pay in.
CPC
You pay only when someone follows the placement through to your own site. Suits acquisition, where the visit is the thing you are actually buying.
CPA, soon
Paying on the outcome rather than the traffic. Not live yet — tell us if outcome-based buying is a requirement and we will factor you into the rollout.
What you are bidding on
What moves your price
Every placement clears an auction. These are the things that decide what you pay for one, and they are worth understanding before you set a budget.
Who else wants the conversation
The ordinary one: a category with more advertisers competing for the same moments clears higher. Financial products and B2B software cost more per impression than most consumer categories, for the same reason they always have.
How far into the decision the user is
A conversation that opens with "what is a CDP" and one that ends with "which of these two should I buy" are not worth the same, and conversational context makes the difference legible in a way a search query never did.
Deeper intent costs more per impression and is usually cheaper per outcome. That trade is the main thing worth tuning.
How well the creative fits
Relevance is priced, not just rewarded. A placement that reads as a useful answer earns its position more cheaply than one that reads as an interruption, because the auction accounts for whether users engage with it.
Commitment and scale
Self-serve has no minimum and prices at the going rate. Managed and design-partner engagements price against scope and volume, which is why those two are quoted rather than listed.
Self-serve
Launch in seconds with full control
Launch campaigns directly from the platform with CPC or CPM pricing, full control, and no minimum spend.
Managed Service
Full service support & execution
Work with Thrad’s team to plan, execute, and optimize campaigns with pricing aligned to performance and scale.
Design Partner
Bespoke solutions for large-scale campaigns
Collaborate on bespoke campaigns and custom solutions with tailored pricing based on scope and strategic impact.
Choose the model that fits your team
Choose how you buy: self-serve, managed service, or design partnership.