Monetization Fund II

$1 million in advertiser spend for AI publishers

Monetization Fund II routes up to $1 million in advertiser spend through Thrad’s DSP to consumer AI products, so you can test sponsored placements inside your chat and build measurable advertising revenue.

Apply to the fund

How it works

How Monetization Fund II works

It is a rolling fund: applications are reviewed as they arrive, and selected products go live with advertiser campaigns.

Apply
Tell us about your consumer AI product, its conversational interface and the audience using it.
Get reviewed
We look at whether a pilot is likely to earn meaningful ad revenue — above all, whether your user base can support realistic monetization.
Go live
Advertiser budgets are allocated through Thrad’s DSP to your conversational placements, with delivery and engagement measured from the first impression.

The fund

A commercial model for conversational media

AI products need a business model that pays for the product and keeps it accessible. The fund connects them with advertiser demand to test one.

Eligibility

Consumer AI apps and publishers with a built-in conversational interface, and a user base already large enough to support realistic ad monetization.

Campaign formats

Sponsored experiences inside your chat interface, clearly disclosed and kept distinct from the assistant’s own answers.

Allocation

Up to $1 million in advertiser campaign budgets, allocated through Thrad’s DSP to eligible conversational placements in the products selected.

Revenue sharing

You earn a share of the advertising revenue from every fund campaign that runs in your product, on terms agreed before your pilot starts.

Measurement

Delivery and engagement are reported for every sponsored placement, so the pilot ends with real numbers on what advertising earns in your product.

Common questions

Monetization Fund II, explained

What is Thrad Monetization Fund II?

A rolling program that commits up to $1 million in advertiser spend through Thrad’s DSP to eligible consumer AI applications and publishers. It helps products with a built-in conversational interface test advertising as a sustainable business model.

Who can apply?

Consumer AI apps and publishers with a conversational interface built into the product. The key consideration is whether your user base is already large enough to support realistic ad monetization.

How are applications reviewed?

On a rolling basis, as they are received. For each application Thrad decides whether the proposed pilot is likely to generate meaningful advertising revenue.

Is the fund a grant or an investment?

Neither. The fund is advertiser spend: campaign budgets run through Thrad’s DSP as sponsored placements inside your product, and you earn advertising revenue from them.

What do the ads look like to my users?

Sponsored experiences inside the chat, clearly disclosed and kept distinct from organic assistance, so the core AI experience stays accessible.

Read our safety standards

What was Monetization Fund I?

Thrad’s first monetization fund launched in December 2025 with $500,000 in advertiser spend. It helped AI-native publishers move away from banner ads toward native, non-disruptive contextual ads inside the chat.

Apply to Monetization Fund II

Tell us about your AI product and who uses it. Applications are reviewed on a rolling basis.