Resources

How advertising inside AI actually works

The platform, the vocabulary and the mechanics of buying and selling ads inside AI assistants — written for the people who have to make the numbers work.

AI Advertising Glossary

Every term in the ad stack, answered for the case where the inventory is a conversation rather than a page. 220 entries, each with its own page.Platform

Ad infrastructure

The end-to-end programmatic plumbing behind a paid placement in an AI answer: request, decision, delivery and measurement.Platform

Media buying

How campaigns are planned, targeted and bought against conversational intent instead of keywords or audience lists.Platform

Data & analytics

The metrics a conversation produces that a page never did, and how to act on them without pretending they are clicks.Platform

Integrations

The API and SDK surface for connecting Thrad to an existing stack, on the advertiser and the publisher side.Platform

Pricing

CPM and CPC today, CPA in progress — and what each one is actually charging for.Company

Careers

Open roles, and what it is like to build an ad system for a medium that has none yet.Company

Events

Where to find the team in person over the coming months.Company

Cannes Lions 2026

What Thrad showed on the Croisette, and what came out of it.