Resources
How advertising inside AI actually works
The platform, the vocabulary and the mechanics of buying and selling ads inside AI assistants — written for the people who have to make the numbers work.
AI Advertising Glossary
Every term in the ad stack, answered for the case where the inventory is a conversation rather than a page. 220 entries, each with its own page.Ad infrastructure
The end-to-end programmatic plumbing behind a paid placement in an AI answer: request, decision, delivery and measurement.Media buying
How campaigns are planned, targeted and bought against conversational intent instead of keywords or audience lists.Data & analytics
The metrics a conversation produces that a page never did, and how to act on them without pretending they are clicks.Integrations
The API and SDK surface for connecting Thrad to an existing stack, on the advertiser and the publisher side.Pricing
CPM and CPC today, CPA in progress — and what each one is actually charging for.Careers
Open roles, and what it is like to build an ad system for a medium that has none yet.Events
Where to find the team in person over the coming months.Cannes Lions 2026
A banner at the airport and a week of meetings on the water.