Arrivals
The first thing many people saw in Cannes
A Thrad banner at the airport, where everyone flying in for the festival lands before the week begins.
Cannes Lions · 22–26 June 2026
Cannes Lions 2026, from the water
The Croisette is the most crowded place in advertising that week, so we moved offshore. Andrea Tortella and Roger Dunn spent the festival on the Thrad boat, one conversation at a time.
Offshore
Meetings on the water, not the beach
Private 1:1s with our CEO and CCO, away from the beach-hopping. Andrea called it the best ROI we ever got.
What we said in Cannes
Andrea Tortella, to The AI Ad Economy
“How we think about Thrad is [that we are] aggregating conversational surfaces wherever they may be across the internet, across the walled gardens, across the long tail.”
Roger Dunn, on The Retail Media Show
Steve Gray of SG-retail sat down with Roger in Cannes to talk about how AI will change retail media. Watch the clip.
Next step
Missed us in Cannes?
We make time for the same conversation anywhere.