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Turn AI conversations into actionable insights

Thrad gives you visibility into how users think, search, and decide inside AI conversations.

Go beyond clicks and impressions to understand real intent and emerging demand.

How it Works

Understand and act on conversational intent

Analyze performance and uncover new demand signals through AI-native metrics designed for conversational environments.

A new layer of marketing intelligence

Traditional analytics tools were built for tracking behavior after the click — page views, sessions, conversions. But in conversational AI, the most valuable signal happens before any click takes place.

Users describe their needs, preferences, constraints, and intent directly in natural language.

Thrad captures and structures this data, transforming raw conversations into actionable insights. Brands can understand what users are asking, how they compare options, and what drives their decisions — in real time.

This unlocks a new layer of intelligence that can be used not only to optimize campaigns, but also to inform product strategy, messaging, and market positioning.

  • Capture intent signals

    Track what users are asking, how needs evolve, and which topics drive engagement across conversations.

  • Measure real performance

    Go beyond traditional KPIs with metrics like conversational engagement, intent alignment, and influence on decision outcomes.

  • Optimize and adapt

    Use real-time insights to refine targeting, messaging, and strategy based on actual user demand.

Power advertising at the speed of conversation

Run AI-native campaigns through an infrastructure layer built for real-time context, delivery, and optimization.

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