Artificial Intelligence has the power to transform society, but its future is at risk. As AI systems become more sophisticated, access is increasingly locked behind paywalls, limiting who can benefit from this technological revolution. Thrad exists to ensure AI remains free for all, empowering developers to build without financial barriers while enabling users to experience AI without cost. We achieve this through a sustainable, advertising-driven ecosystem that supports AI innovation while keeping it open and accessible.

Advertising, when done right, is not a disruption—it is the foundation of a free and open digital world. It allows businesses to thrive without charging users and enables AI developers to build powerful tools without imposing subscription fees. But not all advertising is created equal. Thrads redefines digital advertising, ensuring that ads in AI-powered conversations are seamless, relevant, and genuinely useful. We believe in an ad model that respects users, enhances AI experiences, and creates value for all participants in the ecosystem.

At its core, advertising is about connection. People have problems, and companies exist to solve them. Advertising is the bridge—a mechanism that brings solutions to those who need them. This is where we innovate—by creating more effective and meaningful ways for companies to communicate how they solve real problems for their customers. While advertising has been misunderstood in recent years, its essence remains unchanged: to inform, to assist, and to inspire. Thrads restores this original purpose, ensuring that advertising in AI is not an annoyance but a means of discovery. In doing so, we build a future where AI remains free, businesses grow, and users find the solutions they seek.

This is Thrads.

Andrea F. Tortella CEO, Thrads