We’ve entered the era of vibe marketing where campaigns run at the speed of thought. You don’t spend weeks planning. You don’t wait on production. With AI, you launch in seconds. Suddenly anyone can be an expert marketer, because the tools collapse the distance between idea and execution.

But AI chat makes this shift even more radical. In conversation, every creative is generated in real time, for each individual exchange. There’s no static ad, no pre cut format, no waiting. The ad becomes liquid shaped by the flow of dialogue, adapting instantly to what the user wants and needs.

This removes friction entirely. Instead of designing for the average, you’re creating for the moment. Instead of broadcasting to a crowd, you’re speaking to one person, one context, one intent. And when every ad is alive inside a conversation, marketing stops being a campaign and starts being a living interaction.

That’s liquid advertising. Fluid, immediate, and infinitely scalable. In the next edition, I’ll explore what this means for creative teams and why the old “big idea” is about to be redefined.