When are marketers getting open access to Perplexity Ads and what it means for your brand ⬇️

The short version: sooner than your Q1 plan imagines. The longer version: the exact date is irrelevant compared to whether you are ready the moment Perplexity and other LLMs become a paid discovery engine. Day one is only a shock to the teams that did not prepare for it.

Ads inside an answer engine are a different animal. They meet users at the moment of deep curiosity, not passive scrolling. That means the ad sits inside the flow of thinking, not outside it. Every query becomes a micro brief, every answer becomes a guided path, and every sponsored placement becomes a chance to shape decisions without asking the user to go anywhere else.

If you are early, you gain the compounding advantage. Cheap attention before competition floods in. Natural learnings on how intent behaves in conversational search. Rapid iteration that becomes impossible to replicate once the big budgets arrive. The teams who learn earliest will dominate the category before it even has rules.

Thrad already lets brands run paid ads across the AI ecosystem reaching millions of conversations every day.

The moment Perplexity switches on ads, the advantage belongs to whoever is already in motion.