Glossary
Post-click ad economy
The thesis that as more user activity moves into LLMs and AI assistants, the click loses its central role as the unit of advertising value, with outcomes shifting to mentions, citations, agent-completed actions, and brand inclusion in AI-generated recommendations.
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI publisher
- AI share of voice (AI SOV)
- AI SSP (AI supply-side platform)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational ads
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Prompt inventory
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- Synthetic audience
- Trust graph