Glossary
Synthetic audience
An audience constructed not from observed user behavior but from an LLM's interpretation of intent, context, and stated goals in the current conversation, bridging cookieless targeting and conversational context.
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI publisher
- AI share of voice (AI SOV)
- AI SSP (AI supply-side platform)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational ads
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Post-click ad economy
- Prompt inventory
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- Trust graph