Glossary
Targeting
The process of defining and selecting specific audience segments — by demographics, interests, behavior, or context — to receive a particular ad campaign.
Where we write about targeting
- ArticleAI Ad Infrastructure for Publishers: What to Build vs Integrate in 2026
- ArticleAd Networks for AI Apps in 2026: The Publisher-Side Landscape
- ArticleAdvertising on ChatGPT vs Perplexity vs Claude vs Gemini: The 2026 Landscape
- ArticleAI Advertising for B2B SaaS: Reaching Decision-Makers Inside AI Assistants
- ArticleAI Advertising for E-commerce: Turning Product Questions into Sales
- ArticleAI Advertising for Education: How EdTech Brands Can Win in AI
- ArticleAI Advertising for Gaming: How to Reach Players in AI Conversations
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleChatGPT Ads for Enterprise: The 2026 Procurement and Governance Guide
- ArticleChatGPT Ads for Fintech: The 2026 Compliance Playbook
- ArticleChatGPT Ads for Healthcare: The 2026 HIPAA and FDA Playbook
- ArticleCan You Actually Advertise on ChatGPT in 2026?
- ArticleChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChatGPT Ads vs. Meta Ads: What Changes When Advertising Moves Into AI Conversations?
- ArticleChatGPT Revenue Streams: A Full Breakdown (2026)
- ArticleGenerative AI Advertising, Explained
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Advertise on Gemini: The Honest 2026 Landscape
- ArticleHow to Advertise on Microsoft Copilot in 2026
- ArticleHow to Buy ChatGPT Ads Without a Direct OpenAI Deal
- ArticleHow to Run Ads on ChatGPT (and Other LLMs)
- ArticleIntent-Based Targeting Inside AI Assistants: The 2026 Buyer's Guide
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
- ArticleDid OpenAI Just Reveal Ad Network Plans? What a Job Posting Means for AI Advertising
- ArticleRevenue Per Query for AI Apps: How to Model It Honestly in 2026
- ArticleWhat ChatGPT Ads Actually Cost in 2026
- BlogAI Ad Targeting in Conversational Interfaces
- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
- BlogFrequently Asked Questions (FAQ)
- BlogThe Rise of Conversational Advertising
- Case studyHow a YC start up made busy professionals more productive
- Case studyHow Lively Raised menstrual awareness
- Case studyIndia's largest personal healthcare brand normalized men’s wellness conversations
- Case studyTürk Telekom reaches Turkish Gamers
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Click-through rate (CTR)
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Personalization
- Retargeting
- Search engine optimization (SEO)
- User-generated content (UGC)