Glossary
Marketing engineer
An emerging role at the intersection of marketing, data, and software engineering whose practitioners build and operate the technical stack — prompt pipelines, agent workflows, AdCP/MCP integrations, GEO tooling, and custom measurement — that powers AI-era marketing.
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Campaign optimization
- Click-through rate (CTR)
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Mobile marketing
- Paid search
- Personalization
- Remarketing
- Retargeting
- Search engine optimization (SEO)
- STP
- Targeting
- User-generated content (UGC)