Glossary
Remarketing
The practice of targeting users who have previously interacted with your app or brand with tailored ads to encourage further engagement.
Where we write about remarketing
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Campaign optimization
- Click-through rate (CTR)
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Personalization
- Retargeting
- Search engine optimization (SEO)
- STP
- User-generated content (UGC)