Glossary
Engagement
Any measurable user interaction with an app or ad, such as clicks, shares, session time, or in-app actions.
Where we write about engagement
- ArticleAI App Monetization Case Studies 2026 — 8 Teardowns
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleChatGPT Ads for Enterprise: The 2026 Procurement and Governance Guide
- ArticleChatGPT Ads for Fintech: The 2026 Compliance Playbook
- ArticleARPU Benchmarks for AI Chatbot Apps (2026 Numbers)
- ArticleBrand Safety for AI-Assistant Ads: What Buyers Actually Get
- ArticleChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChatGPT Ads vs. Meta Ads: What Changes When Advertising Moves Into AI Conversations?
- ArticleChatGPT Free Tier Playbook for AI App Builders
- ArticleGenerative AI Advertising for Publishers: 2026 Playbook
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Advertise on Gemini: The Honest 2026 Landscape
- ArticleHow to Advertise on Microsoft Copilot in 2026
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
- ArticleWhat ChatGPT Ads Actually Cost in 2026
- BlogAgentic Commerce: Why Retailers Need Conversational Interfaces
- BlogAI Ad Targeting in Conversational Interfaces
- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
- BlogFrequently Asked Questions (FAQ)
- BlogThe Rise of Conversational Advertising
- Case studyHow Betadine Became the Trusted Voice for Women Across the MENA Region
More in growth and engagement
Acquiring users, and the behaviour that says whether they stayed.