Glossary
PopularActive user
A user who has opened or meaningfully engaged with an app within a defined time period, typically measured daily (DAU) or monthly (MAU).
Where we write about active user
- ArticleAd Networks for AI Apps in 2026: The Publisher-Side Landscape
- ArticleAI App Monetization Case Studies 2026 — 8 Teardowns
- ArticleARPU Benchmarks for AI Chatbot Apps (2026 Numbers)
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChatGPT Free Tier Playbook for AI App Builders
- ArticleChatGPT Revenue Streams: A Full Breakdown (2026)
- ArticleGenerative AI Advertising, Explained
- ArticleHow Does ChatGPT Make Money? A 2026 Breakdown
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
More in growth and engagement
Acquiring users, and the behaviour that says whether they stayed.