Glossary
Install
The completed download and first opening of a mobile app on a user's device, serving as the primary conversion event for user acquisition campaigns.
Where we write about install
- ArticleAI Advertising for Gaming: How to Reach Players in AI Conversations
- ArticleAI App Monetization Case Studies 2026 — 8 Teardowns
- ArticleChoosing an Ad SDK for Your LLM App: A 2026 Evaluation Framework
- ArticleIntegrating Ads Into an LLM Chat Interface: A Publisher's Guide
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
More in growth and engagement
Acquiring users, and the behaviour that says whether they stayed.