Glossary
Attribution
The process of identifying which ad, channel, or touchpoint was responsible for driving a user's conversion, such as an app install or purchase.
Where we write about attribution
- ArticleAI Ad Infrastructure for Publishers: What to Build vs Integrate in 2026
- ArticleAd Networks for AI Apps in 2026: The Publisher-Side Landscape
- ArticleAdvertising on ChatGPT vs Perplexity vs Claude vs Gemini: The 2026 Landscape
- ArticleAI App Monetization by Stage: Pre-Revenue to Mature
- ArticleAI App Revenue Models Compared: A 2026 Decision Matrix
- ArticleBrand Safety for AI-Assistant Ads: What Buyers Actually Get
- ArticleCan You Actually Advertise on ChatGPT in 2026?
- ArticleChatbot Ad Networks Explained: A 2026 Primer for AI Founders
- ArticleChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map
- ArticleChatGPT Ads ROI: What the Early Data Actually Shows in 2026
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChatGPT Revenue Streams: A Full Breakdown (2026)
- ArticleChoosing an Ad SDK for Your LLM App: A 2026 Evaluation Framework
- ArticleGenerative AI Advertising, Explained
- ArticleGenerative AI Advertising for Publishers: 2026 Playbook
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow Does ChatGPT Make Money? A 2026 Breakdown
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Advertise on Microsoft Copilot in 2026
- ArticleHow to Buy ChatGPT Ads Without a Direct OpenAI Deal
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleIntent-Based Targeting Inside AI Assistants: The 2026 Buyer's Guide
- ArticleMeasuring AI-Assistant Ad Performance Honestly in 2026
- ArticleWhat ChatGPT Ads Actually Cost in 2026
- BlogFrequently Asked Questions (FAQ)
More in attribution and measurement
Deciding which touchpoint earned the outcome, and proving it.