Glossary
Tracker
A campaign-specific measurement URL that records user interactions and passes attribution data to an analytics platform.
Where we write about tracker
More in attribution and measurement
Deciding which touchpoint earned the outcome, and proving it.
- AdAttributionKit
- Adjust
- Attribution modeling
- Attribution window
- Biased attribution
- Coarse conversion value
- Conversion tracking
- Conversion value
- Cross-device tracking
- Fractional attribution
- Incrementality
- Lifecycle tracking
- Marketing mix modeling
- Media mix modeling (MMM)
- Mobile measurement partner (MMP)
- Multi-touch attribution
- Postback
- Reattribution
- Reattribution window
- Self attributing network
- SKAdNetwork (SKAN)
- Temporary attribution
- Tracking parameter
- Urchin tracking module (UTM)
- View-through attribution (VTA)