Glossary
Conversion tracking
The measurement and recording of user actions that count as conversions, enabling marketers to evaluate which campaigns and channels drive results.
Where we write about conversion tracking
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleChatGPT Ads ROI: What the Early Data Actually Shows in 2026
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleWhat ChatGPT Ads Actually Cost in 2026
- BlogFrequently Asked Questions (FAQ)
More in attribution and measurement
Deciding which touchpoint earned the outcome, and proving it.
- AdAttributionKit
- Adjust
- Attribution
- Attribution modeling
- Attribution window
- Biased attribution
- Coarse conversion value
- Conversion value
- Cross-device tracking
- Fractional attribution
- Incrementality
- Lifecycle tracking
- Marketing mix modeling
- Media mix modeling (MMM)
- Mobile measurement partner (MMP)
- Multi-touch attribution
- Postback
- Reattribution
- Reattribution window
- Self attributing network
- SKAdNetwork (SKAN)
- Temporary attribution
- Tracker
- Tracking parameter
- Urchin tracking module (UTM)
- View-through attribution (VTA)