Glossary
Server-to-server (S2S)
A method of transmitting data directly between two backend servers, bypassing the client device, commonly used for secure conversion tracking.
More in engineering and integration
The interfaces and plumbing an ad stack is wired together with.
- Alpha testing
- Android App Links
- App Clip
- Apple Ads
- Application
- Application program interface (API)
- Beta testing
- Callback
- Deep linking
- Instant apps
- In-app purchase (IAP)
- lockWindow
- Operating system
- Software development kit (SDK)
- Tech stack
- Universal linking
- User acceptance testing (UAT)
- User interface (UI)
- Web-to-app script