Glossary
Tech stack
The combination of software tools, SDKs, platforms, and services a company uses to build, measure, and optimize its marketing and product operations.
More in engineering and integration
The interfaces and plumbing an ad stack is wired together with.
- Alpha testing
- Android App Links
- App Clip
- Apple Ads
- Application
- Application program interface (API)
- Beta testing
- Callback
- Deep linking
- Instant apps
- In-app purchase (IAP)
- lockWindow
- Operating system
- Server-to-server (S2S)
- Software development kit (SDK)
- Universal linking
- User acceptance testing (UAT)
- User interface (UI)
- Web-to-app script