Glossary
Web-to-app script
A code snippet embedded on a website that detects mobile visitors and routes them seamlessly into the corresponding native app experience.
More in engineering and integration
The interfaces and plumbing an ad stack is wired together with.
- Alpha testing
- Android App Links
- App Clip
- Apple Ads
- Application
- Application program interface (API)
- Beta testing
- Callback
- Deep linking
- Instant apps
- In-app purchase (IAP)
- lockWindow
- Operating system
- Server-to-server (S2S)
- Software development kit (SDK)
- Tech stack
- Universal linking
- User acceptance testing (UAT)
- User interface (UI)