Glossary
Application
A software program designed to run on a mobile device, desktop, or other platform to perform specific functions for the end user.
Where we write about application
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Run Ads on ChatGPT (and Other LLMs)
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
- BlogThe Rise of Conversational Advertising
More in engineering and integration
The interfaces and plumbing an ad stack is wired together with.
- Alpha testing
- Android App Links
- App Clip
- Apple Ads
- Application program interface (API)
- Beta testing
- Callback
- Deep linking
- Instant apps
- In-app purchase (IAP)
- lockWindow
- Operating system
- Server-to-server (S2S)
- Software development kit (SDK)
- Tech stack
- Universal linking
- User acceptance testing (UAT)
- User interface (UI)
- Web-to-app script