Glossary
Operating system
The foundational software (such as iOS or Android) that manages a device's hardware and provides the platform on which apps run.
More in engineering and integration
The interfaces and plumbing an ad stack is wired together with.
- Alpha testing
- Android App Links
- App Clip
- Apple Ads
- Application
- Application program interface (API)
- Beta testing
- Callback
- Deep linking
- Instant apps
- In-app purchase (IAP)
- lockWindow
- Server-to-server (S2S)
- Software development kit (SDK)
- Tech stack
- Universal linking
- User acceptance testing (UAT)
- User interface (UI)
- Web-to-app script