Glossary
What are privacy manifests?
Privacy manifests are files Apple requires to be bundled with iOS SDKs, declaring what data types are collected, the reasons for collection, and which tracking-related APIs are used.
What problem they address
An app's privacy disclosures are the developer's responsibility, but a large share of the data collection in a typical app happens inside third-party SDKs the developer did not write and cannot easily inspect.
Developers were therefore attesting to behaviour they could not verify. Privacy manifests push the declaration to the party that actually knows: each SDK ships a machine-readable file describing what it collects and why, and the app's overall disclosure is assembled from its own manifest plus those of its dependencies.
What a manifest declares
- Data types collected, from Apple's defined taxonomy.
- The purpose of each collection.
- Whether the data is linked to identity or used for tracking.
- Required-reason API usage — certain APIs that could enable fingerprinting need a declared, approved justification.
- Domains contacted, so network behaviour is disclosed.
What it means in practice
For app developers: an SDK without a valid manifest can block a submission, so dependency hygiene has become a release-blocking concern rather than a background one. Auditing what your SDKs declare is also a fast way to discover collection you did not know was happening.
For SDK vendors: the manifest is a public, machine-readable statement that can be compared against observed behaviour, which raises the cost of quiet over-collection considerably.
The broader effect is that the Privacy Nutrition Label a user sees is now assembled from verifiable declarations rather than from a developer's best guess.
Common questions
What happens if an SDK has no manifest?
App submissions using it can be rejected. In practice this has pushed the ecosystem to comply quickly, since an SDK that blocks releases does not survive commercially.
Do manifests apply to web SDKs?
No — they are an Apple app platform requirement. Web has its own disclosure regimes under data protection law rather than an equivalent manifest format.
More in privacy and compliance
The identifiers, consent signals and rules that bound targeting.