Glossary
AI publisher
An owner of an AI-native surface where users ask questions, research, and make decisions — such as ChatGPT, Claude, Perplexity, Copilot, or Gemini — and where advertising can be served against that activity.
Where we write about ai publisher
- ArticleAd Placement Inside AI Chatbots: Where and How
- ArticleCan You Actually Advertise on ChatGPT in 2026?
- ArticleHow to Buy ChatGPT Ads Without a Direct OpenAI Deal
- ArticleHow to Run Ads on ChatGPT (and Other LLMs)
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
- BlogAI Ad Targeting in Conversational Interfaces
- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
- BlogFrequently Asked Questions (FAQ)
- BlogThe Thrad Manifesto
- BlogThe Rise of Conversational Advertising
- Case studyHow Betadine Became the Trusted Voice for Women Across the MENA Region
- Case studyHow Italy’s Leading Stationary Brand fueled students creativity
- Case studyHow a YC start up made busy professionals more productive
- Case studyHow Lively Raised menstrual awareness
- Case studyIndia's largest personal healthcare brand normalized men’s wellness conversations
- Case studyTürk Telekom reaches Turkish Gamers
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI share of voice (AI SOV)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational ads
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Post-click ad economy
- Prompt inventory
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- Synthetic audience
- Trust graph