Glossary
AI SSP (AI supply-side platform)
A supply-side platform that helps AI publishers package, price, and sell their conversational inventory to advertisers and AI DSPs, managing ad eligibility, context signals, and yield optimization.
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI share of voice (AI SOV)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational ads
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Post-click ad economy
- Prompt inventory
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- Synthetic audience
- Trust graph