Glossary
Sponsored follow-up
A paid prompt designed to extend or steer an in-progress conversation toward a brand-relevant direction, appearing mid-conversation as a suggested next question or comparison.
Where we write about sponsored follow-up
- ArticleAd Placement Inside AI Chatbots: Where and How
- ArticleAdvertising on ChatGPT vs Perplexity vs Claude vs Gemini: The 2026 Landscape
- ArticleAI App Monetization Case Studies 2026 — 8 Teardowns
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow to Advertise on Perplexity in 2026: The Honest Step-by-Step
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleIntegrating Ads Into an LLM Chat Interface: A Publisher's Guide
- ArticleLLM Monetization Strategies for App Builders (Stage-by-Stage)
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI publisher
- AI share of voice (AI SOV)
- AI SSP (AI supply-side platform)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational ads
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Post-click ad economy
- Prompt inventory
- Sponsored intelligence (SI)
- Sponsored prompt
- Synthetic audience
- Trust graph