Glossary
Conversational ads
Ad formats native to AI assistants in which the message is delivered inside, alongside, or as part of a conversation rather than next to static content, matched to live conversational intent rather than to a page or audience segment.
Where we write about conversational ads
- ArticleAd Networks for AI Apps in 2026: The Publisher-Side Landscape
- ArticleAdvertising on ChatGPT vs Perplexity vs Claude vs Gemini: The 2026 Landscape
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleIntegrating Ads Into an LLM Chat Interface: A Publisher's Guide
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
More in ai and conversational advertising
How buying, selling and measurement work when the surface is a conversation.
- AdCP (Advertising Context Protocol)
- Agent-to-Agent Attribution (A2A attribution)
- Agentic advertising
- Agentic conversion
- AI ad network
- AI DSP (AI demand-side platform)
- AI media
- AI open web
- AI publisher
- AI share of voice (AI SOV)
- AI SSP (AI supply-side platform)
- AI walled gardens
- Answer insertion
- Artificial intelligence (AI)
- Branded agent
- ChatGPT Ads
- Citation bidding
- Conversational frequency cap
- GEO / AEO (Generative engine optimization / Answer engine optimization)
- Hallucination liability
- Intent density
- Machine learning
- MCP (Model Context Protocol)
- Post-click ad economy
- Prompt inventory
- Sponsored follow-up
- Sponsored intelligence (SI)
- Sponsored prompt
- Synthetic audience
- Trust graph