Glossary
Installs per mille (IPM)
The number of app installs generated per one thousand ad impressions served, used to evaluate creative effectiveness and conversion efficiency.
More in pricing and return
What a campaign costs to run, and what it gives back.
- Ad revenue
- Ad spend
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
- Cost aggregation
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Customer acquisition cost (CAC)
- Lifetime value (LTV)
- Monetization
- Offerwall
- Paywall
- Return on ad spend (ROAS)
- Return on investment (ROI)