Glossary
Ad spend
The total amount of money an advertiser allocates or pays for advertising over a given period or campaign.
Where we write about ad spend
More in pricing and return
What a campaign costs to run, and what it gives back.
- Ad revenue
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Customer acquisition cost (CAC)
- Installs per mille (IPM)
- Lifetime value (LTV)
- Monetization
- Offerwall
- Paywall
- Return on ad spend (ROAS)
- Return on investment (ROI)