Glossary
Ad revenue
The income generated from displaying advertisements within an app, website, or other digital property.
Where we write about ad revenue
- ArticleAI App Monetization Case Studies 2026 — 8 Teardowns
- ArticleAI App Revenue Models Compared: A 2026 Decision Matrix
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleAI App Unit Economics and Monetization: The 2026 Framework
- ArticleChatGPT Ads for Enterprise: The 2026 Procurement and Governance Guide
- ArticleChatGPT Ads for Fintech: The 2026 Compliance Playbook
- ArticleARPU Benchmarks for AI Chatbot Apps (2026 Numbers)
- ArticleCan You Actually Advertise on ChatGPT in 2026?
- ArticleChatbot Ad Networks Explained: A 2026 Primer for AI Founders
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChoosing an Ad SDK for Your LLM App: A 2026 Evaluation Framework
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
- ArticleRevenue Per Query for AI Apps: How to Model It Honestly in 2026
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
More in pricing and return
What a campaign costs to run, and what it gives back.
- Ad spend
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
- Cost aggregation
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Customer acquisition cost (CAC)
- Installs per mille (IPM)
- Lifetime value (LTV)
- Monetization
- Offerwall
- Paywall
- Return on ad spend (ROAS)
- Return on investment (ROI)