Glossary
Lifetime value (LTV)
The total net revenue a user is projected to generate throughout their entire relationship with an app, used to set acquisition cost thresholds.
More in pricing and return
What a campaign costs to run, and what it gives back.
- Ad revenue
- Ad spend
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
- Cost aggregation
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Customer acquisition cost (CAC)
- Installs per mille (IPM)
- Monetization
- Offerwall
- Paywall
- Return on ad spend (ROAS)
- Return on investment (ROI)