Glossary
Cost models
Pricing structures used in digital advertising that define how an advertiser is charged, such as per impression (CPM), per click (CPC), or per install (CPI).
More in pricing and return
What a campaign costs to run, and what it gives back.
- Ad revenue
- Ad spend
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
- Cost aggregation
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Customer acquisition cost (CAC)
- Installs per mille (IPM)
- Lifetime value (LTV)
- Monetization
- Offerwall
- Paywall
- Return on ad spend (ROAS)
- Return on investment (ROI)