Glossary
Impression
A single instance of an ad being rendered and displayed on a user's screen, serving as the foundational unit of measurement for ad exposure.
Where we write about impression
- ArticleAd Networks for AI Apps in 2026: The Publisher-Side Landscape
- ArticleAd Placement Inside AI Chatbots: Where and How
- ArticleAdvertising on ChatGPT vs Perplexity vs Claude vs Gemini: The 2026 Landscape
- ArticleAI Advertising for Education: How EdTech Brands Can Win in AI
- ArticleAI App Revenue Models Compared: A 2026 Decision Matrix
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleChatGPT Ads for Enterprise: The 2026 Procurement and Governance Guide
- ArticleChatGPT Ads for Fintech: The 2026 Compliance Playbook
- ArticleBrand Safety for AI-Assistant Ads: What Buyers Actually Get
- ArticleCan You Actually Advertise on ChatGPT in 2026?
- ArticleChatbot Ad Networks Explained: A 2026 Primer for AI Founders
- ArticleChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map
- ArticleChatGPT Ads ROI: What the Early Data Actually Shows in 2026
- ArticleChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?
- ArticleChatGPT Free Tier Playbook for AI App Builders
- ArticleGenerative AI Advertising, Explained
- ArticleGenerative AI Advertising for Publishers: 2026 Playbook
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow to Advertise on ChatGPT: The Honest 2026 Answer
- ArticleHow to Advertise on Gemini: The Honest 2026 Landscape
- ArticleHow to Buy ChatGPT Ads Without a Direct OpenAI Deal
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleIntegrating Ads Into an LLM Chat Interface: A Publisher's Guide
- ArticleIntent-Based Targeting Inside AI Assistants: The 2026 Buyer's Guide
- ArticleMeasuring AI-Assistant Ad Performance Honestly in 2026
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
- ArticleOpenAI Ads, ChatGPT Ads and the Rise of Advertising in AI Conversations
- ArticleRevenue Per Query for AI Apps: How to Model It Honestly in 2026
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
- ArticleWhat ChatGPT Ads Actually Cost in 2026
- BlogFrequently Asked Questions (FAQ)
- Case studyHow a YC start up made busy professionals more productive
- Case studyIndia's largest personal healthcare brand normalized men’s wellness conversations
More in programmatic and supply
The exchanges, platforms and inventory an impression passes through.