Glossary
Click-through rate (CTR)
The percentage of users who click on an ad after seeing it, calculated by dividing the number of clicks by the number of impressions.
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Campaign optimization
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Personalization
- Remarketing
- Retargeting
- Search engine optimization (SEO)
- STP
- Targeting
- User-generated content (UGC)