Glossary
User-generated content (UGC)
Any content — such as reviews, photos, videos, or social posts — created by end-users rather than the brand, often leveraged for authenticity.
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Campaign optimization
- Click-through rate (CTR)
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Personalization
- Remarketing
- Retargeting
- Search engine optimization (SEO)
- STP
- Targeting