Glossary
Conversion rate
The percentage of users who complete a desired action out of the total who were exposed to or interacted with an ad or landing page.
Where we write about conversion rate
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- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
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- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
- ArticleWhat ChatGPT Ads Actually Cost in 2026
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Campaign optimization
- Click-through rate (CTR)
- Conversion
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Personalization
- Remarketing
- Retargeting
- Search engine optimization (SEO)
- STP
- Targeting
- User-generated content (UGC)