Glossary
Personalization
The practice of tailoring ad creatives, content, or user experiences to individual users based on their behavioral data, preferences, or demographics.
Where we write about personalization
More in marketing practice
The disciplines and roles around a campaign.
- Ad agency
- Advertiser
- Call to action (CTA)
- Campaign optimization
- Click-through rate (CTR)
- Conversion
- Conversion rate
- Conversion rate optimization (CRO)
- Customer experience (CX)
- Customer relationship management (CRM)
- Geofencing
- Marketing automation
- Marketing engineer
- Mobile marketing
- Paid search
- Remarketing
- Retargeting
- Search engine optimization (SEO)
- STP
- Targeting
- User-generated content (UGC)