Glossary
Paywall
A monetization mechanism that restricts access to content or features until a user makes a payment or subscribes.
Where we write about paywall
- ArticleAI App Monetization by Stage: Pre-Revenue to Mature
- ArticleAI App Revenue Models Compared: A 2026 Decision Matrix
- ArticleAI App Unit Economics and Monetization: The 2026 Framework
- ArticleChatGPT Free Tier Playbook for AI App Builders
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleLLM Monetization Strategies for App Builders (Stage-by-Stage)
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
- BlogFrequently Asked Questions (FAQ)
- BlogThe Thrad Manifesto
More in pricing and return
What a campaign costs to run, and what it gives back.
- Ad revenue
- Ad spend
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
- Cost aggregation
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cost per mille (CPM)
- Customer acquisition cost (CAC)
- Installs per mille (IPM)
- Lifetime value (LTV)
- Offerwall
- Return on ad spend (ROAS)
- Return on investment (ROI)