Glossary
Churn
The rate at which users stop using or uninstall an app over a given period, representing the loss of previously acquired users.
Where we write about churn
- ArticleAI App Monetization by Stage: Pre-Revenue to Mature
- ArticleAI App Revenue Models Compared: A 2026 Decision Matrix
- ArticleAI App Unit Economics and Monetization: The 2026 Framework
- ArticleChatGPT Free Tier Playbook for AI App Builders
- ArticleChatGPT Revenue Streams: A Full Breakdown (2026)
- ArticleGenerative AI Monetization: The 2026 Playbook
- ArticleHow to Monetize an AI Chatbot App: The 2026 Playbook
- ArticleIntegrating Ads Into an LLM Chat Interface: A Publisher's Guide
- ArticleLLM Monetization Strategies for App Builders (Stage-by-Stage)
- ArticleMonetize Free-Tier AI App Users Without Killing Retention
- ArticleRevenue Per Query for AI Apps: How to Model It Honestly in 2026
- ArticleSubscription vs Ads for AI Apps: Which Model Wins in 2026
More in growth and engagement
Acquiring users, and the behaviour that says whether they stayed.