Glossary
Segmentation
The process of dividing a user base into distinct groups based on shared characteristics to enable targeted marketing.
Where we write about segmentation
- ArticleAI App RPM Benchmarks 2026: What Publishers Actually Earn
- ArticleChatGPT Ads vs. Meta Ads: What Changes When Advertising Moves Into AI Conversations?
- ArticleIntent-Based Targeting Inside AI Assistants: The 2026 Buyer's Guide
- BlogAI Ad Targeting in Conversational Interfaces
- BlogChatbot Advertising: How Brands Can Reach Users Inside AI Conversations
More in analytics and data
Where the numbers are stored, shaped and read.